Starting with January and all along the year 2010, the biggest Romanian bank - BCR will be active in Virtual Bucharest with a replica branch and a series of activities dedicated to the local community.
The virtual branch is positioned right in the Revolution Square and is highly visible to our residents that are interacting daily in the social area. Inside, users can get information about the promotions and products that BCR offers in real life, they can participate to survey and very soon will be able to exchange local currency into L$.
But this is not all…
Scoala de bani (The money school) is another successful programme developed and implemented by BCR together with Rogalski Grigoriu PR last year, an educative contest on financial topics that managed to gather an impressive community on the dedicated social networking platform. The programme will be continued in 2010 and extended also into Second Life. This means that we will hold classes for residents who want to learn to better manage their finances and will reward the best students with substantial prizes in L$. For this project we already prepared an elegant classroom, fully equipped and created a dedicated group where members can stay updated with the schedules and contests.
There will also be a lot of other activities – events, contests and advergames all along the year; our task is to creatively integrate the promotions and product launches of BCR in a relevant and involving manner for the user behind the screen. Beside this, all along the year, BCR will benefit of interactive branding inside the virtual city: video streaming, street mashes and 3D logo on major building in the square.
Year 2010 looks very interesting for Virtual Bucharest!
January 18 2010 | Uncategorized | No Comments »
Don’t make plans for the weekend 28th-29th of November, Virtual Bucharest is celebrating it’s birthday! We have prepared 2 days of events, kicking off Saturday evening with a mega party and a full round-up of Romanian DJs and continuing on Sunday with an elegant evening and 2 live concerts:
11am SLT: Joaquin Gustav
Based in Buenos Aires, Argentina, Joaquin is a guitarist, composer who has gained national popularity with his gifted guitar playing and agile musical imagination. He is the lead guitarist and arranger for Quijotes, a well known latin rock band in Argentina. Performing live in Second Life as Joaquin Gustav he has charmed fans with his unique brand of Latin sizzle. Out of his fingers comes an array of string sounds that blend the colors of Latin American culture with his own elegant performing style.
12 pm SLT: Brad Monnett – Joozz
The music of JooZz is best described as “coming from nowhere, going places”. Starting from scratch, JooZz takes you along to many exciting musical destinations, transferring breathtaking vistas into jewels of brilliant sound. Sometimes danceable, always rich, spiked with healthy doses of melancholy and lessons of life. Using the piano as a base point of reference, JooZz’s compositions, independent of any music style, keep your mind in motion until the next time you hit the ‘play’ button.
So put on your party outfit and come over to celebrate with us! Here is the SLurl
November 23 2009 | Uncategorized | No Comments »
Local brands are slowly but creatively starting to integrate their marketing campaign with the virtual world, deploying interesting activities that involve the community gathering in Virtual Bucharest. Our group is now reaching 8,000 subscribers and trafic continues to stay around 30.000 daily.
All along summer we have been running a contest in partnership with KissFm radio station, the red scarf was followed in real life to catch a scooter per day as well as in Second Life for a daily prize of 3.000 L$. For more than 40 days, the radio star Dezbracatu’ has been visiting also Virtual Bucharest, giving away Linden Dollars to avatars wearing his red scarf. The creativity of the users was amazing, many of them playing with the brand by creating tattoos, t-shirts, hats or anything that might have grab the attention to be picked as the next winner.
At the beginning of September another two brands have kicked into Virtual Bucharest: ING Bank with a very cool product ING WebCard – a one month promotion offering prizes of 60.000 L$ to users that apply for a card during this promotion and Cosmopolitan magazine with a creative contest of photography.
Ongoing now, GfK Romania – the prestigious marketing research company, is looking to recruit people to participate to their specialised focus-groups, an interesting and well paid “job” for any resident wishing to share information about their consumption habits inside the virtual world.
Last but not least, one of the most intelligent TV shows in Romania – Cronica Carcotasilor – is running a highly creative contest in search for talents in Second Life. They benefit of an accurate replica of their TV studio where users can impersonate the presenters, role-play various local VIPs or create and record their own virtual shows. The most creative have the chance to be broadcasted on TV.
October 21 2009 | Uncategorized | No Comments »
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