Marketing campaigns in Virtual Bucharest
Local brands are slowly but creatively starting to integrate their marketing campaign with the virtual world, deploying interesting activities that involve the community gathering in Virtual Bucharest. Our group is now reaching 8,000 subscribers and trafic continues to stay around 30.000 daily.
All along summer we have been running a contest in partnership with KissFm radio station, the red scarf was followed in real life to catch a scooter per day as well as in Second Life for a daily prize of 3.000 L$. For more than 40 days, the radio star Dezbracatu’ has been visiting also Virtual Bucharest, giving away Linden Dollars to avatars wearing his red scarf. The creativity of the users was amazing, many of them playing with the brand by creating tattoos, t-shirts, hats or anything that might have grab the attention to be picked as the next winner.
At the beginning of September another two brands have kicked into Virtual Bucharest: ING Bank with a very cool product ING WebCard – a one month promotion offering prizes of 60.000 L$ to users that apply for a card during this promotion and Cosmopolitan magazine with a creative contest of photography.
Ongoing now, GfK Romania – the prestigious marketing research company, is looking to recruit people to participate to their specialised focus-groups, an interesting and well paid “job” for any resident wishing to share information about their consumption habits inside the virtual world.
Last but not least, one of the most intelligent TV shows in Romania – Cronica Carcotasilor – is running a highly creative contest in search for talents in Second Life. They benefit of an accurate replica of their TV studio where users can impersonate the presenters, role-play various local VIPs or create and record their own virtual shows. The most creative have the chance to be broadcasted on TV.
October 21 2009 | Uncategorized | No Comments »
