“Win Your Dream House” contest by BCR in Virtual Bucharest
Romanian Commercial Bank is creatively integrating its newest campaign for mortgage loans into Second Life. Virtual Bucharest visitors are invited to participate in a contest that require them to answer 3 questions about the product, the correct answers bringing them a small guaranteed amount in L$ and the chance to win one of the big prizes of 10.000 L$ for buying themselves a dream home in the virtual world.
As the contest goes on in three rounds, the winner of the first one has been selected last week, a girl who had no experience in the virtual real estate market but with very clear ideas about how her ideal house should look like. Therefore, she not only cashed in the money, but also got support and advice on how to better invest them into the virtual property. Finally, after few days of searching and comparing prices, she got her dream home in Second Life:
It is an interesting way to engage consumers into conversation, to motivate learning and to connect real world products with the virtual world specifics, always having in mind the interest of the users.
The contest will run till the end of October, with other 2 rounds selecting winners for their own dream home in the virtual world and is reserved exclusively to Romanian speaking community.
